Clarity to decide. Capability to transform.
Why We Exist
Organizations today operate in a constantly changing environment. Markets, technology and expectations are evolving faster than ever, while complexity within organizations themselves continues to grow.
We believe better decisions begin with better understanding.
That is where Airprox comes in.
Independent by nature
Strategic thinking without implementation interests.
We do not develop technology, purchase media, create campaigns or implement software.
This independence allows us to always start with the organization’s challenge and recommend what we believe will create the greatest value.
Our goal is not to create dependency. It is to leave organizations with greater clarity, stronger capabilities and better prepared to make decisions independently.
The Experience Behind Airprox
Executive experience applied to strategic challenges.
Airprox Consultancy was founded by Filipa Appleton, following more than 25 years of experience in strategy, brand, marketing and business transformation, working with organizations such as Continente, Galp, Lidl and Nokia. An experience shaped across different sectors and contexts, combining strategic thinking with practical knowledge of how organizations operate.Executive Experience
years of executive experience
Marketeer of the Year (2020, 2026)
Experience alone does not create better decisions. Reflection does.
Filipa personally leads every engagement, drawing on a multidisciplinary network of associates and specialist partners whenever the scope or depth of the analysis requires it. Strategic evaluation and leadership of the engagement always remain hers.
Airprox’s role is not to provide all the answers. It is to ask the questions that lead to better answers — to simplify complexity, strengthen judgement, build capability.
Executive experience. Independent judgement. Strategic clarity. Enduring value.